JeriCommerce can send a set of automatic emails to your customers as they move through your loyalty program. You decide which ones we send. Turn each one on or off from Settings > Customer Flows > Emails, where you can also add your logo to the design. When you turn an email off, you can handle that message yourself through our events instead.
The automatic emails¶
| When it sends | What it does | |
|---|---|---|
| Confirm email | Right after a customer signs up | Activates new members so they start earning points and rewards from day one |
| Download loyalty card | After registration | Invites members to add their loyalty card to their phone |
| Coupon assigned | When a coupon is given to a customer | Lets customers know a coupon is waiting and nudges them back to make a purchase |
| Reward available | When a customer has a new reward to claim | Reminds customers they have a reward ready before it goes unused |
| Reward redeemed | After a customer redeems a reward | Confirms the reward and emails the discount code so it lands in the customer's inbox |
Each automatic email also includes a loyalty status footer when customer data is available. The footer can show the customer's points, level, and tier points with your program's point labels.
Turn emails on or off¶
Some brands need full control over every email their customers receive. JeriCommerce lets you turn off any of the automatic emails so you can send your own instead.
Open email settings¶
Go to Settings > Customer Flows > Emails in the JeriCommerce admin area.
Choose which emails we send¶
Use the toggles to turn each automatic email on or off, one by one.
Set up your own email flow¶
For any email you turn off, follow the sections below to make sure your own version covers what the default one handled.
Download wallet pass email¶
This is the most important email in the flow. It contains a one-time link that lets customers install their wallet pass.
Subscribe to the wallet pass event¶
On your email platform or API integration, subscribe to the Wallet pass requested event.
Send the download link¶
When the event fires, it includes a one-time download URL as a property. Use this URL in your email so the customer can install their wallet pass.
Alternative ways to get the download link¶
You can also get the download link through: - Feature Sync — available for Klaviyo and Shopify integrations - API — request it directly from the JeriCommerce API
See Download wallet pass links for a full breakdown of how these links work.
Confirmation email¶
This email is sent automatically when a customer creates an account through the JeriCommerce web app (jeri.link/{program-name}/register).
To handle this email yourself, you have two options:
- From your platform directly — trigger a welcome email when a new customer is created in your system
- Using JeriCommerce events — subscribe to the
Customer createdevent and send a confirmation email from there
Coupon, reward, and redemption emails¶
Three more automatic emails keep customers moving through your program:
- Coupon assigned sends when a coupon is given to a customer, so they know there's something waiting for them.
- Reward available sends when a customer has a new reward ready to claim, reminding them to come back before it goes unused. It includes a Visit the store button that opens your storefront loyalty widget when available.
- Reward redeemed sends after a customer redeems a reward. It confirms the reward and includes the discount code, so the customer has it right in their inbox and stays motivated to keep earning.
Each one has its own toggle on the Emails card. If you prefer to send these from your own platform, turn the toggle off and subscribe to the matching JeriCommerce event (Coupon assigned, Reward redeemable, or Reward redeemed) to trigger your own email instead.