Why Wallet Notifications?¶
Wallet push notifications bypass email inboxes and SMS filters, delivering directly to your customer's lock screen.
| Channel | Open Rate | Impact Rate |
|---|---|---|
| ~20% | ~2% | |
| SMS | ~35% | ~6% |
| Wallet Push | +90% | +30% |
Types of Notifications¶
Pre-configured notifications that fire on loyalty events:
- Balance changed
- Tier upgraded/downgraded
- Reward unlocked
- Referral completed
No setup required, these work out of the box. Each message can be translated so customers receive it in their own language (see Languages & translations).
Send notifications at a specific date and time:
- Product launches
- Flash sales
- Seasonal campaigns
- Event reminders
Behavior-based notifications via Shopify Flow or Klaviyo:
- Abandoned cart reminders
- Post-purchase follow-ups
- Milestone celebrations
Geofencing notifications triggered by proximity:
- Supports Apple Wallet and Google Wallet for GPS-based store locations
- Apple Wallet supports iBeacon devices and custom on-screen message text
- Google Wallet uses its default Nearby message and does not support iBeacons
- Apple Wallet activates at about 70 to 80 meters from the location when Precise Location is on
Limits¶
Explore Notification Types¶
Delivery Strategies
Control how multiple notifications reach customers — AI Synthesis or Priority mode.
Automatic Notifications
Pre-built notifications for balance changes, tier upgrades, and more.
Push Notifications
Send a push to a segment now, or schedule it for a specific date and time.
Location-Based
Trigger notifications when customers are near your stores.
Boost Campaigns
Multiply points or tier progress during a limited-time campaign.
Send Notifications from Your Tools¶
You can trigger wallet push notifications directly from your existing marketing automation tools: