How it works ¶
Open Loyalty > Ways to earn in your JeriCommerce admin to choose which customer actions earn points. Each earning flow defines the points and rules for one action, such as making a purchase or installing a loyalty card.
The built-in options are described below. You can also create up to 5 custom flows. Each flow has a customer-facing title, description, and icon. Titles and descriptions support multiple languages.
You can also use Boost Campaigns to temporarily apply a factor to the points customers earn from selected earning flows.
The number of earning flows available depends on your plan: Free = 2 flows, Growth/Advanced/Enterprise = all flows.
Built-In Ways to Earn ¶
Points for Purchases ¶
Customers earn points based on a percentage of their order value, similar to cashback paid in points.
Open Ways to Earn
In your JeriCommerce admin, open Loyalty > Ways to earn.
Open Points for Purchases
Open Points for purchases and turn it on.
Set the ratio
Set the percentage of order value to credit as points. For example, 10% means a customer spending 100 EUR earns 10 points.
For fashion retail, a ratio of 5-10% works well. For high-frequency purchases (food, cosmetics), consider 3-5% to keep reward economics sustainable.
Follow Us ¶
Reward customers for following your brand on social platforms. The Follow us flow supports Facebook, Instagram, TikTok, X (Twitter), YouTube, Spotify, and WhatsApp channels. You can pick up to 4 networks at a time.
Social follow points are credited based on the customer clicking the link, not on verification of the actual follow. Each platform can only be credited once per customer.
Loyalty Card Installation ¶
Automatically reward customers when they add your loyalty card to their Apple or Google Wallet. This is a powerful incentive to drive card installations.
Welcome Customer ¶
Points granted when the customer confirms their account, welcoming new members and encouraging data quality. This flow was previously called Verify account.
Complete Customer Profile ¶
Reward customers when they fill in the profile fields you ask for (first name, last name, phone, birthday). Pick the fields you want collected, set how many points the customer earns, and the points are credited automatically the first time all chosen fields have a value. See Points for Completing the Profile for setup.
Check In at Your Locations ¶
For brands with physical stores, reward customers for checking in at your locations using their wallet pass.
Referral Growth ¶
Reward customers when a friend they referred completes a key action. See the referral growth guide for setup and how the referral trigger works:
| Plan | Referral Trigger |
|---|---|
| Free | Loyalty card installation |
| Growth+ | Card installation OR first purchase |
Referrals are an add-on at 15 EUR/month, not included in the base subscription.
Custom Earning Flows ¶
For anything the standard flows do not cover, you get 5 free slots to build your own. Set the points, the recurrence, the button label, and the destination URL. Trigger the points from a tap in the loyalty webapp, from a Shopify Flow workflow, or from your own backend through the API. See Custom Earning Flows for setup, action modes, and worked examples.